Shelley Moen Gardner

Brand Development
Art Direction
Design

I developed a distinctive look and feel for UHC Global that aligned to existing UHC brand guidelines, but with a nod to “global.” Graphic elements encircle images of global insurance members, conveying they’re covered.

I developed a distinct photography style for UHC Global insurance members, encompassing a diverse and global population that is reflective of the regions of the world and the membership it serves.

My work on this brand includes:
Print & digital ads
Member onboarding kits
B2B and B2C emails
Social posts
Event materials
B2B marketing collateral

Art Direction
Graphic Design

The Navigation Center was an innovative community partnership model built to quickly accommodate safe and dignified temporary shelter for the primarily Native community members who had lived outdoors at the Franklin-Hiawatha encampment in Minneapolis.

The eight-week collaborative effort of creating the Navigation Center engaged the leadership of Red Lake Nation, the City of Minneapolis, Metropolitan Urban Indian Directors, Hennepin County, State of Minnesota, and shelter providers in the Minneapolis shelter collaborative, which includes Simpson Housing Services. Additional community partners for the project included the Minnesota Department of Transportation, the Minneapolis police and fire departments, other Native-led organizations, and several social service providers.

This brochure commemorates this monumental undertaking led by Simpson Housing Services, and countless hours of work by community organizations and volunteers.

The photography honors the participants who spent time in the Navigation Center, and realistically portrays their experiences.

Photos by Michael Haug

Art Direction
Graphic Design

Our team collaborated to design a campaign to celebrate summer fun and celebration. We were inspired by beach, surf and the boardwalk.

We also leveraged or designer partnership with Jeff Canham to create a unique font for the campaign.

Graphic Design

Target’s partnership with Jeff Canham, surfer and sign painter, was the perfect combination to tap into the guest’s desire for a carefree summer.

I was inspired by his love of surfing, so why not make the hangtag a surfboard? Money and resources were saved by incorporating the Mossimo Supply Co. brand into the design. No secondary hangtag was needed.

Target Reusable Bag Design

My intention with this design is to have fun with the brand. Mischievous Bullseye, the Target mascot, tugs at a thread and unravels the logo. Unmistakably Target!

Spritz initially launched to compete with party supply benchmarks, but with the changing landscape and guest needs, Target realized the brand needed to be more inspirational and relevant. By 2014 Party resources had changed dramatically in an ever-expanding multichannel landscape. Target found itself up against handcrafted decorations, DIY tutorials and endless ideas.

Our team was challenged with broadening the appeal of the brand to be more universal and deliver on being a total “celebration” solution. We explored what packaging layouts would look like across multiple formats and product types, and developed a detailed photography style guide. Our goal was to elevate the packaging so it delivered on the brand characteristics of: clever, contemporary, smart, stylish, helpful and value.